Can Beer Save America?

Interesting article on the battle between craft brewers and the major brewers in America. If people in general are willing to pay more for better quality beer, it really turns the industry on its head.

The article notes that craft beer has 5.7% of the US market by volume, 9.1% in dollars. We noticed when we were there that craft beer is way more common than in Australia. I got stuck in supermarkets because I had to inspect the whole aisle given almost entirely to craft beer.

In Australia the craft beer market is only around 1% of the total volume and our laws make it harder for craft brewers but even so, the craft industry is growing while overall beer consumption declines.